Large Michigan Based E-Commerce Business

SOLD – A large online retailer of equipment and apparel for outdoor sports and recreation, with sales primarily through Amazon, is available for sale. This company has shown steady sales growth averaging 15-20% year over year. Increased gross margins are earned through strategic buying of more profitable SKUs and use of dynamic pricing strategies. The company has exclusives on in-demand product lines as well as unique styles and variations from a variety of brands.


The pandemic has fostered an increase in participation in various outdoor recreation and sports activities. In fact, outdoor sports equipment sales are up 38% for 2021 compared to 2019. This company earned 50% growth over that same time.


The company primarily sells on Amazon, with additional sales through, eBay, and their own website. Since the company has a flexible lease and orders could be 100% fulfilled by Amazon, operations could be easily relocated to any U.S. location.

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Growth Opportunity:

With increased interest in outdoor activities, combined with continued growth of online shopping, this company is positioned well for further expansion. The company has software tools and systems in place to support expanding categories, product lines, and brand partners as well as driving increased traffic to the company’s website through social and online marketing. The company has soft-launched a unique patented product that could see significant growth with coordinated video and social media campaigns.

Broker Contact:

E. Brad Scoffin – Advanced Business Brokers

Direct: 269-903-8143

Fax: 248-564-5259

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The broker has made no investigation of the above information, prospective buyers must accept all due diligence responsibility. ​Above information is subject to change and/or correction and should not be considered binding.