How a Business Broker Service Can Get You the Best Price

A good business broker service knows that it’s challenging to sell a small business. At the very least, you’ll need to determine an initial value, file scores of legal paperwork, and market your company to potential buyers.

But, your exit strategy can go off without a hitch… with the right planning.

However, getting the best price for your business is another story. As its owner, you know your business better than anyone. You know its ins and outs. But, when it comes to selling it, you may not have the experience – or the time – necessary to get the best price. Working with a broker can alleviate a lot of the logistical burdens of selling and, more importantly, can help you realize your company’s full value.

In today’s post, we’re going to take a closer look at why you should work with a business broker and how they can help you get the best price for your business.

A business broker service can increase your company’s value before you list it

It shouldn’t be surprising that the first step in getting the most for your business is doing everything you can to increase its value. If you’re selling a house, you replace the carpet. If you’re selling a car, you touch up the paint.

When selling your company, a business broker service can help you make small improvements that dramatically affect its selling price.

Going through a business broker’s process, you may be encouraged to revamp your website, work on your sales process, update your physical assets, write procedures manuals, or any number of other activities. These things can make your business more attractive to buyers by polishing your company’s image, streamlining its processes, or reducing the barrier to entry.

An illustration of a business broker shaking hands with a client.

High-quality marketing can help you position your business for a quick, successful sale

Working with a business broker service, you can be confident that your business is being marketed to a large pool of buyers. At Advanced Business Brokers, we have a large network of connections that allows  us to present your business to a number of qualified, interested buyers.

Arming buyers with the information they want is the best way to generate fast, high-value offers.

By creating engaging marketing materials, brokers can give buyers a high-level overview of your company’s benefits, including revenue, market positions, and growth opportunities. A successful marketing strategy can add millions of dollars to your company’s final selling price.

A business broker service can help you qualify buyers to ensure they’re legitimate

You’ve worked hard to build your business, it deserves a qualified, capable buyer. A good business broker will vet your business’ buyers to ensure that they have both the financial ability and professional experience necessary to purchase your business.

During the vetting process, our team will check buyers’ financial background and access to funding. We’ll also review their experience so that you can be certain they’ll continue to faithfully serve the customer base that you built. Ultimately, the team at Advanced Business Brokers wants to deliver value to the buyer, help you realize your full asking price, and position your business to succeed in the future.

Interested in working with a business broker to sell your company?

At Advanced Business Brokers, we’ve worked with countless business owners in Michigan, Indiana, and beyond to bring their businesses to market. We know all of the common pitfalls and, more importantly, we know how to make your business attractive to potential buyers. By working closely with you, we can help you sell your small business or complete a mid-market merger.

So, if you’ve just started planning your exit strategy, we encourage you to reach out to our team of business brokers. We’ll collaborate with you to market your business, increase its value, and qualify interested buyers.

Work With An Experienced Business Broker

If you’re thinking about selling your business and don’t know where to start, consider speaking with our team here at Advanced Business Brokers. We specialize in brokering and advising exit plan strategies for various sizes/sectors of businesses.

Read More from ABB

Bob Paden

With over 25 years of dedicated experience, Bob empowers small business owners in the Indianapolis metro area to achieve their entrepreneurial visions, whether by building scalable operations or crafting highly sellable entities. For three decades, he’s cultivated a robust network of owners, buyers, and strategic partners, a resource he fully leverages to help clients meet their unique objectives.

Bob’s expertise spans a diverse range of industries, including trade-based businesses like construction, HVAC, skilled trades, and manufacturing, as well as white-collar professional service firms such as law, finance, marketing, and technical services. Beyond his client work, Bob actively contributes to his community, serving as Treasurer for the Boone County Chamber Board and as well as a board member for both the Central Indiana Police Foundation (CIPF) and Fiscal Sponsorship Allies (FSA).  

Bob holds a degree in Mechanical Engineering Technology from Purdue University in West Lafayette, Indiana, and teaches there as well in the Certificate in Entrepreneurship and Innovation Program, which is ranked among the Top 50 programs in the U.S.

He lives with his wife Lori in Zionsville, just outside Indianapolis, and in his free time, he enjoys working on his home, playing golf, and traveling.

Marissa Ihssen

With a degree in psychology and a professional background in social work, Marissa
brings a people-centered lens to every project. Her experience includes being a Project
Planning Specialist at GE Aerospace, creating efficient processes and structures that
help teams work smarter and stay aligned. Marissa joins the Main Street Market Maker
team with Advanced Business Brokers to dedicate time and attention to smaller
business opportunities and provide excellent and supportive customer service.
Outside of work, she is a mom of three young men who finds joy in the everyday chaos
of family life. She loves strong coffee, warm beaches, and any excuse to spend time in
the sunshine. Hot yoga and hammocking are some of her favorite ways to reset and
stay grounded and help her show up with more presence both at home and in my
professional life.

Steve DeMaio, JD, CEPA

Steve brings more than 20 years of experience as a legal and financial professional to
his work with business owners preparing for transition and sale. He advises owners and
their families through every stage of the exit planning and transaction process, with a
focus on thoughtful assessment, risk management, and strategic value enhancement.
Steve is a Certified Exit Planning Advisor (CEPA®) and an active member of the Exit
Planning Institute. He previously served as Director of the Small Business Development
Center in Toledo, Ohio, where he worked closely with entrepreneurs across a wide
range of industries on growth, financing, and succession planning initiatives.
Earlier in his career, Steve practiced law with a nationally recognized Chicago-based
law firm and held roles in capital markets and commercial banking with leading financial
institutions. This multidisciplinary background allows him to approach business
transactions with a practical understanding of legal, financial, and operational
considerations.
As a business broker, Steve specializes in industrial and manufacturing companies,
skilled trades, and professional service firms, including marketing, staffing, and financial
services businesses. Steve earned his Juris Doctor from Loyola University Chicago
School of Law and a bachelor’s degree in economics from the University of Notre
Dame. He lives in the Toledo area with his wife and two daughters. Outside of work, he
enjoys traveling, cooking, and spending time at his family’s lake house.

Dr. Mark Hagar

A lifelong resident of Fort Wayne, Indiana, Dr. Mark Hagar brings decades of hands-on experience in small business ownership, acquisitions, and turnarounds to his role as a business broker. Over his distinguished career, he has acquired and operated more than 20 companies and engineered over 50 successful turnarounds, giving him a uniquely practical understanding of what makes businesses succeed, and sell. His portfolio spans manufacturing, distribution, and service firms in industries including printing, education, military contracting, aerospace, and orthopedics. This diverse background enables him to identify value, anticipate buyer needs, and structure complex deals with confidence and precision.


Mark holds a Doctorate in Business Administration (DBA) from Cranfield University’s School of Management in Bedford, England—one of Europe’s leading business schools. His research on small business resilience and operational excellence has been recognized by the Small Business Institute (SBI), the United States Association for Small Business and Entrepreneurship (USASBE), and the International Council for Small Business (ICSB).


In addition to his business career, Dr. Hagar has served as a member of faculty at several institutions of higher education, including Holy Cross College (Notre Dame), Trine University, and the University of Saint Francis. He also hosted Your Business Matters, a small business–focused radio show and podcast for more than a decade and is the author of Small Fortunes – the Acquisition Entrepreneur’s Guide to Buying a Profitable Small Business.


A passionate advocate for entrepreneurs, Mark previously chaired the Indiana Leadership Council for the National Federation of Independent Business (NFIB), representing small business owners before state and federal legislators. He currently serves as President of the Allen County, Indiana Economic Development
Commission.


As a broker, Mark specializes in industrial, manufacturing, and distribution firms, with particular expertise in special situations, distressed assets, and complex transitions where experience, creativity and discretion are central to success.