Large Michigan Based E-Commerce Business

SOLD – A large online retailer of equipment and apparel for outdoor sports and recreation, with sales primarily through Amazon, is available for sale. This company has shown steady sales growth averaging 15-20% year over year. Increased gross margins are earned through strategic buying of more profitable SKUs and use of dynamic pricing strategies. The company has exclusives on in-demand product lines as well as unique styles and variations from a variety of brands.

 

The pandemic has fostered an increase in participation in various outdoor recreation and sports activities. In fact, outdoor sports equipment sales are up 38% for 2021 compared to 2019. This company earned 50% growth over that same time.

 

The company primarily sells on Amazon, with additional sales through Walmart.com, eBay, and their own website. Since the company has a flexible lease and orders could be 100% fulfilled by Amazon, operations could be easily relocated to any U.S. location.

Listing ID:

BSBB-22035299-14

Location:

Michigan

Type of Business:

E-Commerce

Asking Price:

Call for details

Gross Revenue:

$6,300,000

Cash Flow:

$1,540,000

Inventory:

FF&E:

Established:

Employees:

Growth Opportunity:

With increased interest in outdoor activities, combined with continued growth of online shopping, this company is positioned well for further expansion. The company has software tools and systems in place to support expanding categories, product lines, and brand partners as well as driving increased traffic to the company’s website through social and online marketing. The company has soft-launched a unique patented product that could see significant growth with coordinated video and social media campaigns.

Broker Contact:

E. Brad Scoffin – Advanced Business Brokers

Direct: 269-903-8143

Fax: 248-564-5259

For more information, fill out the form below:

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The broker has made no investigation of the above information, prospective buyers must accept all due diligence responsibility. ​Above information is subject to change and/or correction and should not be considered binding.

Dr. Mark Hagar

A lifelong resident of Fort Wayne, Indiana, Dr. Mark Hagar brings decades of hands-on experience in small business ownership, acquisitions, and turnarounds to his role as a business broker. Over his distinguished career, he has acquired and operated more than 20 companies and engineered over 50 successful turnarounds, giving him a uniquely practical understanding of what makes businesses succeed, and sell. His portfolio spans manufacturing, distribution, and service firms in industries including printing, education, military contracting, aerospace, and orthopedics. This diverse background enables him to identify value, anticipate buyer needs, and structure complex deals with confidence and precision.


Mark holds a Doctorate in Business Administration (DBA) from Cranfield University’s School of Management in Bedford, England—one of Europe’s leading business schools. His research on small business resilience and operational excellence has been recognized by the Small Business Institute (SBI), the United States Association for Small Business and Entrepreneurship (USASBE), and the International Council for Small Business (ICSB).


In addition to his business career, Dr. Hagar has served as a member of faculty at several institutions of higher education, including Holy Cross College (Notre Dame), Trine University, and the University of Saint Francis. He also hosted Your Business Matters, a small business–focused radio show and podcast for more than a decade and is the author of Small Fortunes – the Acquisition Entrepreneur’s Guide to Buying a Profitable Small Business.


A passionate advocate for entrepreneurs, Mark previously chaired the Indiana Leadership Council for the National Federation of Independent Business (NFIB), representing small business owners before state and federal legislators. He currently serves as President of the Allen County, Indiana Economic Development
Commission.


As a broker, Mark specializes in industrial, manufacturing, and distribution firms, with particular expertise in special situations, distressed assets, and complex transitions where experience, creativity and discretion are central to success.